PPC Stand for Pay Per Click, that is one of the most widely used paid advertisement option online. Large Businesses, Small businesses, start-ups as well as individual marketers can use this tool to promote their product and service cost-effectively.
You can easily make the impact of any PPC campaign, which is not the case when using other forms of advertisement like running TV ads, Radio, Print media. This makes PPC one of the most popular online marketing techniques.
However, you can only target your PPC campaigns to the right audience by selecting the relative Keywords.